No shoes, just laughs Adida’s prank with Box Shoes for April 1st

Adidas is adding a touch of humor to the upcoming April Fool’s Day with the unveiling of The Box Shoe. As a playful prank, the brand has introduced a shoe that is quite literally a box for your feet. The product page on the Adidas Confirmed app showcases an upside-down blue Adidas box with a cut-out flap serving as an opening and tongue, complete with thick laces stitched onto the remaining surface area. The product code, AF0104, cleverly alludes to “April Fool’s April 1,” further emphasizing the joke. While the product description humorously blurs the lines between product and packaging, it remains uncertain whether Adidas will actually sell The Box Shoe. The option to set a reminder for the shoe on the Confirmed app suggests some level of anticipation, yet the mention of “price upon request” hints that it might simply be part of the gag. With April Fool’s Day approaching, there’s still room for more surprises from Adidas and The Box Shoe.