Google is exploring the possibility of introducing premium services for its AI-powered search engine, citing sources familiar with the plan. The tech giant is considering various options, including integrating AI search capabilities into its existing premium subscription services, such as the Gemini AI assistant in Gmail and Docs.
While Alphabet’s shares dipped slightly in extended trading, Google’s move to potentially monetize its flagship product marks a significant shift in strategy. Despite these changes, Google assures that its standard search engine will remain free for all users, with advertisements accompanying search results.
The company emphasized its commitment to enhancing subscription offerings across Google, signaling a continued focus on innovation. Amidst intense competition in the AI landscape, with rivals like OpenAI and Microsoft, Google aims to maintain its position as a leader in technological advancements.