The Punjab government has initiated a campaign to ensure the safety of delivery riders across the province, collaborating with prominent e-commerce entities like foodpanda. The campaign, inaugurated in Lahore with CM Maryam Nawaz Sharif as the Chief Guest, focuses on equipping delivery riders with essential protective gear. These safety kits include items such as helmets, smog kits, and raincoats, designed to enhance the well-being of riders as they navigate various weather and road conditions. Foodpanda, a leading delivery platform, has pledged full support for this initiative, emphasizing its commitment to rider safety. Additionally, foodpanda has partnered with the Punjab government and other organizations to create economic opportunities for freelancers and youth through the Punjab Job Center platform. The event witnessed the participation of various dignitaries and industry representatives, with foodpanda rewarding some delivery riders with Electric Vehicles (EVs) as part of its sustainability efforts.