Saudia, the national airline of the Kingdom, has unveiled an unprecedented offering just ahead of the sacred month of Ramadan and Umrah season. Introducing ProtecTasbih, the world’s first prayer beads integrated with sanitizing properties, marking a significant advancement for pilgrims’ health and spirituality.
Developed through collaborative efforts with creative agency partners, ProtecTasbih seamlessly combines the spiritual practice of tasbih with the practical function of hand sanitization. This innovative blend of tradition and modernity reflects Saudia’s dedication to enhancing the pilgrimage experience while prioritizing health and safety.
The prayer beads utilize tea tree oil as a sanitizing agent, chosen for its effectiveness against a wide range of bacteria. Through a specialized molding process, the oil is infused into a solid bead, ensuring durability and longevity.
Essam Akhonbay, Saudia’s Vice President of Marketing, emphasized the airline’s unwavering commitment to guest well-being. He expressed pride in offering a unique product that enhances the pilgrimage journey, enabling guests to fully engage in their spiritual experience.
ProtecTasbih will be readily available onboard all Saudia flights, ensuring a hygienic and sanitary pilgrimage experience for travelers. Additionally, these innovative prayer beads have been distributed across the holy city of Makkah, further extending their accessibility to pilgrims.
Saudia Introduces ProtecTasbih, First Sanitizing Bead for Pilgrims
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